Packaging and motion
Rafidi Bakery
Packaging and short form video for a hundred year old Ramallah bakery.
Al Rafidi has been milling and baking in Ramallah since 1900. The work covers packaging for the bakery and short form video filmed inside it.
- Client
- Rafidi Bakery
- Year
- 2026
- Disciplines
- Motion, Packaging
Rooted in tradition.
Paper bags, bakery boxes and takeaway packaging connected by Al Rafidi's identity and decorative patterns.
An everyday essential.
Kraft paper and intricate borders frame the Al Rafidi identity.
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Details
The bag is kraft paper, so the artwork is printed straight onto it and the paper itself stands in for white.
Packed with character.
Burgundy, patterned details and a clear brand mark bring the identity onto the bakery box.
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Details
The 1.5 kg bakery box, modelled from its production dieline.
Across the range.
A shared visual language across bread packaging, pastry boxes and takeaway cups.
Details
Shown as presented to the client. The illustrated pastry box is a separate design from the 1.5 kg box above.
Inside the bakery.
Filmed inside the bakery during service: the trays, the dough, the mill, and the people who run it.
