Algorithmics

Algorithmics is an international programming school for children, and the feed has one job: explain a technical curriculum to a parent in the time it takes to scroll past it.

Every post names the programme, says what the child actually builds, and ends with a single action. The look stays in one place throughout, dark rooms lit by the screen, code and interface fragments floating around a child who is clearly the one in control. The same system runs in English for the Kanton Zug school and in Bulgarian for a twenty four post market campaign, so a parent in either country meets the same brand.