Catalog
Beit Al Dimashqi
A Jerusalem halawa and tahini house since 1931, with a product catalogue you can actually leaf through.
Beit Al Dimashqi has made tahini and halawa inside the walls of Jerusalem’s Old City since 1931, when the whole operation was a shop no bigger than a family kitchen. Sesame roasted by hand, tahini poured like liquid gold, halawa offered to whoever came through the door.
Ninety years later the range runs to pistachio, hazelnut, pecan, coffee, chocolate and a playful Oreo, alongside the tahini and the date molasses that started it. The catalogue had to hold both halves of that: a heritage brand that a buyer takes seriously, and a product line that photographs like dessert. Twenty six pages, built for the trade counter and for the phone.
- Client
- Beit Al Dimashqi
- Year
- 2026
- Disciplines
- Catalog, Websites
Website
A trade site, not a shop. The sesame route from Sudan and Ethiopia to a Jericho factory floor is the spine of the page, the eight product lines sit under it, and every road leads to a quote request rather than a cart. English, Arabic and Hebrew throughout.
Hover to scroll the page. On a touch screen, swipe inside the frame.
Catalog
Twenty six pages covering the halawa, tahini, date balls and coated nut ranges. Open it and read it the way it was made to be read.
