Caramelo

Happiness is a choice.

Caramelo is a chocolate snack sold across Palestinian supermarkets and kiosks, and the audience is children first, parents second. The feed had to earn a smile before it asked for anything.

We built a bilingual social system around one bright blue, the foil-wrapped product as the constant hero, and real kids photographed mid-reaction rather than posed. Every post carries the same three things: a short Arabic line, the product held in a hand or a box opened, and space to breathe.

Short form video runs alongside it, from creator collaborations to product-first clips shot at arm’s length.