Branding

PalEat

A delivery brand built to be recognised at a glance: on a bag, a helmet, a thermal box moving through traffic. Bilingual from the first sketch, with a character set that carries the tone into every touchpoint.

Client: PalEat
Year: 2026
Disciplines: Branding, Reels & Video, Social Media Designs

Think, Click & Pick.

PalEat needed an identity that survives the street: legible at forty metres on the back of a scooter and at four centimetres on a phone. We built a rounded wordmark with a leaf-sprouted P that works as a standalone app mark, a five-colour system anchored on a high-visibility yellow, and a bilingual type pairing of Poppins and Tajawal so Arabic and English sit as equals rather than one being a translation of the other.

The system extends into rider uniforms, helmets, thermal boxes, packaging, a full icon set for the app’s categories, a cast of brand characters for in-app states and social, and a repeating pattern for packaging and surface.

Branding

The brand book: the wordmark and its leaf-sprouted P, the five-colour system anchored on high-visibility yellow, the bilingual type pairing, the app icon set and the cast of brand characters.