Branding
Al Abnaa Center
A civic identity for a Jerusalem community centre that has been open since 1976.
Al Abnaa Center has worked in Jerusalem since 1976, and the identity had to look its age in the right way: settled, civic, and legible on a sign read from across the street.
The emblem draws the Dome held inside a shield, with olive leaves closing underneath it. A simplified outline version takes over wherever the full drawing would break down, on app icons, embroidery, stamps and small signage. Two greens carry the system, a deep green for structure and an olive for the wave that runs along the top and bottom of every printed piece.
- Client
- Al Abnaa Center
- Year
- 2026
- Disciplines
- Branding
Branding
The brand presentation: the emblem and its clear space, the secondary mark, misuse rules, the two-green palette and tint ladder, the brand wave, and the applications from letterhead and ID cards to uniforms, certificates and building signage.
22 pages, stacked. Drag the top one aside to reach the next.
