Packaging and motion
Rafidi Bakery
Packaging and short form video for a hundred year old Ramallah bakery.
Al Rafidi has been milling and baking in Ramallah since 1900. The work covers packaging for the bakery and short form video filmed inside it.
- Client
- Rafidi Bakery
- Year
- 2026
- Disciplines
- Motion, Packaging
Rooted in tradition.
Paper bags, bakery boxes and takeaway packaging connected by Al Rafidi's identity and decorative patterns.
An everyday essential.
Kraft paper and intricate borders frame the Al Rafidi identity.
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Project notes
Built from the PAPER BAG-2 print file. White on the sheet is unprinted kraft, so the artwork is printed onto a kraft ground rather than in white ink. Proportions follow the supplied photograph. The back panel is plain kraft because no artwork was supplied for it.
Packed with character.
Burgundy, patterned details and a clear brand mark bring the identity onto the bakery box.
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Project notes
Reconstructed from the 1.5 kg dieline at 240 by 235 by 90 mm. Cut and crease guides are removed from the displayed panels. The lid is glued rather than hinged, so the model does not open.
Across the range.
A shared visual language across bread packaging, pastry boxes and takeaway cups.
Project notes
Shown from the client presentation. No print files were supplied for these four, so they appear as reference mockups rather than rebuilt models. The illustrated pastry box is a separate design from the 1.5 kg box above.
Inside the bakery.
Filmed inside the bakery during service: the trays, the dough, the mill, and the people who run it.
