Branding and identity.
Logo systems, colour, type, icon sets, mascots and guidelines, designed in Ramallah for brands that have to work in Arabic and English, on a cup, a sign and a screen.
What it covers
A system, not just a logo.
Bilingual logo systems
Arabic and English designed as equals. PalEat pairs Poppins and Tajawal around a wordmark that also works as a standalone app mark.
02Colour, type and pattern
Brown Sugar's system covers the logo, palette, typography, icon set, splash, pattern and the rules for packaging, shopfronts and interiors.
03Characters and illustration
Roasta's mascot is drawn across a run of poses, so it reads as the same character on a cup, a bag, a sign or a campaign.
04Marks that scale down
Al Abnaa Center's emblem has a simplified outline version for app icons, embroidery, stamps and small signage.
Let's build
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